30-sheet posters are one of the more versatile forms of out-of-home media. They provide quick coverage and extended market reach because they remain up for 30 days.
They can be used for general market coverage or for targeting specific geographic or demographic audiences.
30-sheet posters are generally purchased in packages called GRP (Gross Rating Point) showings. Typical showings of #25, #50, #75, and #100 GRP’s can be purchased through Key-Ads. They represent the percentage of the market who have the potential to see the message.
#25 Showing – 15 boards
#50 Showing – 30 boards
#75 Showing – 45 boards
#100 Showing – 60 boards