The largest of the various billboard options are the Bulletins. They are generally located adjacent to major highways, expressways, or principle arteries within cities and towns. Bulletins provide great impact due to their larger than life imagery and build effective reach and frequency when used as part of a consistent program. Additionally, they allow for customization, with extensions and embellishments, which often makes a board truly memorable.
Key-Ads offers bulletins in two types of programs; each for a specific purpose:
Permanent bulletins provide dominant coverage in high traffic, fixed locations. They remain stationary and do not move throughout the life of the contract. In addition to offering great awareness, these boards are ideal for directional or geo-demographic targeting. Permanent boards are priced individually, predicated on location and audience delivery. Contract periods range from 6 months to three years.
Rotary bulletins are primarily located on major arteries throughout the city. In addition to providing the larger than life imagery, they offer broader market coverage because they are moved to different pre-approved locations every 60 days. To be effective, a multi-month contract of 6–12 months is recommended.